About Us
NYC’s Best Independent Rental Studio for Instructors Ready to Build Their Brand, Fill Classes, and Teach on Their Terms.
Born from Experience, Built for Instructors
Group by ITS was created to solve a real problem: group fitness instructors in NYC had nowhere to run their own classes independently—without studio politics, revenue splits, or limited control.
Our founder, Rick Richey, saw the gap. While independent gyms existed for personal trainers, class-based coaches were being left out.
Group by ITS isn’t just a rental studio—it’s a space built by instructors, for instructors. A place where you can grow your following, earn more, and finally teach on your terms.
Build with us
Our Vision & Mission
We envision redefining what it means to be a successful independent group fitness instructor in NYC—measured not only by class numbers but by building a sustainable, fulfilling career.
Our mission is to empower instructors with the space, resources, and community they need to grow their classes, expand their brand, and teach on their own terms.
We want instructors to lead thriving classes for as long as possible while enjoying a healthy work-life balance and long-term professional satisfaction.